In Egypt there are numerous smallholder cotton farmers who are using chemicals to farm. This project pays for an educational panel discussion to be held for free for up to 90 conventional farmers. Once they attend a panel discussion designed like this one, they can see the opportunity for themselves to stop using chemicals and transition their land and their families to biodynamic agriculture. We are proud to say usually half of the farmers who attend choose to start the transition immediately at the event. The indicated cost is per event and the events can be organised as often as funding permits.