MEET OUR FOUNDER ARIZONA MUSE

Arizona Muse, earth activist, fashion model, and founder of DIRT Charity has found her voice as a passionate advocate for regenerative farming and soil health. It has been a personal as well as a political transformation, and it all starts with the ground beneath our feet… 

Named “the new face of American fashion” by Vogue’s Anna Wintour, Arizona has experienced a remarkable journey. She has been photographed by iconic names like Peter Lindbergh and Steven Meisel and featured on over 40 Vogue covers globally. She's been the face of major brands, including Prada, Yves Saint Laurent, Chanel, and Louis Vuitton. She continues to work alongside the industry's finest tastemakers.

Modelling led her to explore the creation and life cycle of clothes and products which began an eye-opening journey, educating herself about the truth of how things are actually made, who makes them and the impact this cycle has on planet Earth. For all the success that comes with being a supermodel, keeping her feet on the ground (in soil) has resonated the most. Alongside finding her passion in soil regeneration and founding DIRT, Muse consults to help brands incorporate sustainability into their core strategy to lower their environmental impact. It is her life’s mission to raise awareness about the climate emergency and the climate solutions.