MEET OUR FOUNDER ARIZONA MUSE

My life’s mission is to raise awareness and funding the climate emergency. I encourage governments, brands and individuals to put sustainability at the forefront of their agenda. I am a mother, a model and founder of DIRT Charity: turning fashion into a climate solution. My environmentalism began through being a model. I realised that I didn’t know enough about the materials my clothes were made from. Ever since that realisation ten years ago, I have been on a fascinating and eye-opening journey, educating myself about the truth of how things are actually made, who makes them and the impact this cycle has on planet Earth, her soils, her waterbodies, her forests and her biodiversity.

We can leverage the incredible platform that is fashion, and the power it has to influence the rest of the world. It’s an exciting time we live in, more and more people care about the impact their decisions have on the planet and the fashion industry is being forced to change. I’m optimistic about the future of fashion and its role in encouraging other industries to make real change.

I want brands to feel empowered and know that they can make a positive impact and lead the way not just in the fashion industry but in all industries toward a regenerative future.

Sustainability Consultant - Greenpeace Oceans Ambassador - Board member of The Sustainable Angle - advisor and ambassador to John Innes Center for crop research - co-founder of Hearth.